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I use common sense to drive uncommon growth.
I'm Marta de Blas and I help founders and CEOs of B2C brands in sectors such as wellness, beauty, food and hospitality grow, and I'm a hands-on partner for launches. 10+ years scaling growth, brand and e-commerce, from Accenture to VP and CGO.
Marta de Blas / Independent advisorMost growth problems don't need more tactics. They need clearer choices: where to play, what to launch, what to stop doing. I bring an outside perspective and inside-the-business experience to help founders and leadership teams make those choices, and then turn them into action.
For founders and CEOs of B2C brands, from ambitious early-stage companies to established businesses at a turning point.
Monthly retainer · Leadership meetings and 1:1 sessions · Ongoing
An experienced outside voice at your leadership table. I work with you on the decisions that shape growth, and hold the team to the few numbers that matter.
Fixed scope and timeline · Clear deliverables · Hands-on
Focused projects where I step in to solve, not just advise. From the first diagnosis to a plan your team can run, and support through launch.
Need senior marketing leadership for a defined period while you hire? I take on a small number of interim mandates. Ask me.
Translated from Spanish.
“From minute zero at Freshly, you were here to add value, and everything you do shows it.”Mireia Trepat
“With critical, analytical thinking and strategic vision, she moves any project forward, even outside her own field.”Amanda Reimers
“You have judgement and hunger. You work hard, and you work well.”Álvaro Gutiérrez de Cabiedes
“An exceptional leader. I will always be grateful for everything I learned from her, at work and beyond.”Sandra Català Carceller
For professionals who want to move up into management, change sector or reposition themselves. Your career deserves the same strategic thinking as a business: the bigger picture, and the practical steps to get there.
I've hired and built teams, so I know what the other side of the table looks for. Sessions in English or Spanish.
A focused conversation to unpack your situation, identify options and define your next move.
Direction and positioning, CV and LinkedIn, search strategy, interview preparation and negotiating your offer.
I've spent over a decade at the intersection of brand, growth and business: consulting at Accenture, international expansion at Freshly Cosmetics, and leading growth and e-commerce as VP at Singularu and CGO at Superlativa.
Today I work independently, under my own name. With companies, as an advisor and on launch projects. With people, on careers approached with more intention. Different challenges, same belief: clarity changes everything.
Economist, Universidad Autónoma de Madrid · Digital MBA, ISDI · Lecturer at ESIC, EDEM and Product Hackers since 2021
MORE ABOUT ME ON LINKEDIN ↗︎Listen first. Understand the context, the people and the real challenge.
Get clear on the ambition, the priorities and what success means.
Find what makes you different and why it matters.
Shape a strategy that is grounded, useful and actionable.
Turn the thinking into decisions, launches and next steps.
I sit alongside founders and leadership teams on the decisions that shape growth: where to play, what to launch, pricing, channels and positioning. It's senior experience on a monthly retainer, without adding a full-time executive to the team.
B2C brands, from ambitious early-stage companies to established businesses at a turning point. I have worked in wellness, beauty, food, hospitality, jewellery, apps and banking.
I'm based in Barcelona and work remotely with companies in Spain and abroad. I have led growth in France, Italy, Portugal and the UK.
Advisory is ongoing: a monthly retainer with leadership meetings and 1:1 sessions. A project has a fixed scope, timeline and deliverables, such as a launch, entering a new market or a strategic audit.
Yes. With a one-off career strategy session or The career reset, a deeper process covering direction, CV and LinkedIn, job search, interviews and offer negotiation. Sessions in English or Spanish.
Marta de Blas is an independent growth and brand advisor based in Barcelona. She has spent more than ten years growing B2C brands: she worked at Spotahome, Privateaser and Accenture, and led growth at Freshly Cosmetics, Singularu (VP of growth and e-commerce) and Superlativa (CGO). Today she advises founders and CEOs and helps professionals with career strategy.
Usually at a turning point: before a launch, when entering a new market or channel, when growth stalls, or when the leadership team needs senior perspective without hiring a full-time executive.
At Singularu we drove €1.59M in online sales in 90 days (+267%) in 2023. As an advisor to Baïa Food, online conversion reached 10.1% (+88%). I have led growth in five international markets: France, Italy, Portugal, the UK and cross-border.
Yes, occasionally. If you need a senior person leading marketing while you fill the role, we can talk about it.